“Since 2012, TDF has been making quality, accessible and interesting type. TDF is a hand-picked international team of type designers who strive to provide all designers with a quality resource of curated typefaces that is constantly evolving.”

I’ve been working with TDF on a regular basis. They love creating type and I love creating typography animation. I’ve created promotional material for their typeface launch along with other social media annoucements.


Notes from the founder:

“We’re obviously not American but a lot of our customers and followers are. We also think it’s very important that people vote in your election, who runs the US affects the whole world in some way or another...”

The initial idea is to show ballots going into the ballot box to encourage people to vote. The animation displays 2 different typefaces from The Designers Foundry; reads “VOTE” flying into an opening. The execution is intentionally minimal to highlight the importance of the message. The final deliverables were posted on the company’s Instagram and Instagram story.